RULER was born from a determination to overcome the barriers of elitism and to facilitate a stronger discourse between artists and audiences around the world.
RULER is recognised for its pioneering approach to digital media and in expanding and diversifying contemporary art audiences using new technologies. The gallery's main focus is on generating mass engagement with the most exciting, talented and culturally-relevant artists of our time. ``Most commercial gallery spaces operate on the ideals of exclusivity and elevated social status - but we want to act as a narrator (with a megaphone), telling the story of today’s most gifted artists to a global, mainstream audience. The approach to our audience is totally indiscriminate and authentic, and the selection of the artists is not based on false constructs, pretensions or reputations - only the work itself.``