Sam Norval is a New York City based photographer who was born and raised in Cape Town, South Africa. Feeling the need for creative growth, he moved to London, England to pursue his passion for photography. After several years working and traveling extensively in Europe he set his sights on New York City.
Sam Norval has worked on an extensive array of projects that include; movie posters, album covers, magazine covers, advertising campaigns, billboards, and magazine editorials. Over the past sixteen years he has worked with incredible talent that range from legendary musicians, superstar actors, and supermodels to every day folk.
FIND YOUR OWN REALITY
With his vision and pursuit of capturing the essence of his subject matter, he passes no judgment to his subjects. Instead, he allows their true self to be reflected through the glass of his camera. This provides them with a certain sense of comfort while shooting with him.
This aspect of his professionalism allowed him to gain the respect and trust of many people that he has photographed. This is displayed in the body of his work that he has spent many years perfecting.
From his humble beginnings to the struggles along the way coupled with the success he has enjoyed; Sam Norval often draws inspiration from one of his favorite quotes and personal heroes, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart” Nelson Mandela.
IT’S NOT WHO YOU KNOW YOU
IT’S WHO KNOWS YOU